Top 5 Beauty Retail Apps Performance in Venezuela Q4 2023

In Q4 2023, the performance of the top beauty retail apps in Venezuela showcased notable trends in downloads and active users.

Perfumerías DRUNI experienced a consistent increase in downloads, peaking at 476 in the week of November 6. Weekly active users also saw a steady rise from 2.5K to nearly 3K by the end of December.

Nykaa – Makeup/Beauty Shopping had a varied download trend, starting strong with 239 downloads in early October and ending the quarter with 82. Active users showed a gradual increase, reaching 1.8K by the end of December.

BEAUTY BAY saw a peak in downloads in early October with 159 but faced a decline in active users from 262 in mid-October to 102 by the end of December.

IPSY: Personalized Beauty had modest download numbers, peaking at 65 in late November. Active users rose to 70 at the end of November but gradually declined to 43 by December 25.

OnSkin - AI Product Scanner experienced a fluctuating download trend, ending the quarter with a peak of 26 downloads in the last week of December. Active users saw a significant increase from 10 in mid-November to 45 by the end of December.

These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower's platform.